Matt Poll Scamper Technique

Matt Poll SCAMPER Summary

In the following article titled Matt Poll Scamper Technique, a summary of the SCAMPER Technique is given. This technique is one of the easiest to learn and practice. It revolves around the idea that every new creation is simply a modification or different version of a previous thing.

Matt Poll SCAMPER Acronym

Did you know that the name “SCAMPER” is an acronym? Here’s what its letters stand for.

Substitute, combine, adapt, modify, put to another use, eliminate and reverse.

These are all the areas addressed by the SCAMPER method. Furthermore, its techniques and practices will give you plenty to brainstorm around moving forward.

Matt Poll Scamper Technique Matt Poll Scamper Technique

Matt Poll SCAMPER Acronym Meaning


The substitute technique focuses on the parts in the product, service or solution that can be replaced with another. During this part of the discussion the meeting attendees focus on making decisions to substitute part of the process with another.


The combine technique tends to analyze the possibility of merging two ideas, stages of the process or product in one single more efficient output. In some cases, combining two innovative ideas can lead to a new product or technology which leads to market strength. For example, merging phone technology with digital camera produced a new revolutionary product in the telecommunications industry. 


Adapt refers to a brainstorming discussion that aims to adjust or tweak product or service for a better output. This adjustment can range between minor changes to radical changes in the whole project. Adaption is one of the efficient techniques to solve problems through enhancing the existing system.


The modify technique refers to changing the process in a way that unleashes more innovative capabilities or solves problems. This change is more that just adjustment as it focuses on the overall process. For example, it can target reducing the project’s process or change our perspective of how to look at the problem.

Put To Another Use

This technique concerns how to put the current product or process in another purpose or how to use the existing product to solve problems. 


As the name implies, this technique aims to identify the parts of the process that can be eliminated to improve the process product or service. It also helps to explore the unnecessary parts of the project.


Finally, the reverse or rearrange technique aims to explore the innovative potential when changing the order of the process in the production line. Reversing the process or part of it can help solving problems or produce more innovative output.

About Matt Poll

Matt Poll Scamper Technique

Matt Poll, AKA Matt Poll, is an entrepreneur, investor and life coach based out of Silicon Slopes in Lehi, Utah. Furthermore, he is the CEO of GTF, a company which he helped co-found in September of 2008.

In addition to this blog, you can find Matt Poll on social media by clicking the links below:

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